Graphic Designer and Illustrator

Console City

Personal Design Exercise - Logo and Branding

As a personal design exercise, Gabriel Rolón Cardona developed a visual identity for Console City, an old-school arcade company. The concept blends retro nostalgia with a contemporary aesthetic, featuring bold typography, vibrant color palettes, and dynamic logo design. Through branded materials and mockups, the project captures the lively energy of classic gaming culture while presenting a polished, modern look that appeals to both vintage enthusiasts and new audiences.

Toytopia

Personal Design Exercise - Logo and Branding

As a personal design project, Gabriel Rolón Cardona created a playful brand identity for Toytopia, a children’s toy store. The concept combines cheerful colors, rounded typography, and whimsical shapes to evoke creativity and joy. Through logo design and branding materials, the project captures the sense of wonder and imagination associated with childhood, presenting a friendly and engaging visual world for young audiences and parents alike.

Banana Rue

Branding Project -
Logo and Branding

As a conceptual branding project, I created the visual identity for Banana Rue, an Australian banana plantation. The brand combines a playful concept—a kangaroo with a banana-shaped tail—with a professional, friendly aesthetic. Using clean design, bold color choices, and expressive typography, the identity showcases the company’s values for health, family, and environmental responsibility while maintaining a polished, memorable visual image.I designed the logo, visual identity, and illustrations for this project.

Ocean Explorers

Commission -
Classroom Materials Set

Ocean Explorers is a commissioned classroom materials set designed for an elementary school teacher. I designed an ocean-themed classroom set featuring over 30 original sea creature characters. The collection includes stickers, worksheets, coloring pages, a classroom calendar, a daily planner, and a classroom rules poster. Each piece combines cheerful illustrations with cohesive design elements to create a fun, engaging, and educational environment that inspires creativity and curiosity in young students.I illustrated the character set and designed the full range of classroom materials for this project.

Adopt Us

Personal Illustration Project

Adopt Us is a personal illustration project that explores themes of animal adoption through a collection of six cat-themed sticker designs. Each character was inspired by real cats adopted by my family and illustrated in Adobe Illustrator. The project includes custom packaging and a small “adoption” sheet, blending playful visuals with thoughtful presentation to reinforce the message of adopting rather than shopping for pets.

Enchanted Treats

Student Branding Project - Logo and Branding

As a student branding project, Gabriel Rolón Cardona designed the visual identity for Enchanted Treats, a bakery concept inspired by a dark fairytale atmosphere. The brand combines handcrafted typography, rich textures, and deep color palettes to evoke a sense of mystery and indulgence. Through logo design and packaging concepts, the project captures the bakery’s magical yet refined personality, blending sweetness with an enchanting visual allure.

Paw & Pixels

Personal Illustration Project

As a personal illustration project, Gabriel Rolón Cardona created Paw & Pixels, a playful sticker series merging retro gaming aesthetics with cat-themed artwork. The collection features six vibrant designs inspired by classic pixel art, blending nostalgia and charm. Each illustration aims to evoke joy while celebrating the spirit of both gaming and feline companionship.

Dulce Caña

Rebranding Project - Logo, Branding, and Social Media Campaign

As a rebranding project, I developed a refreshed visual identity, packaging concepts, and social media identity for Dulce Caña. The goal was to reimagine the visual identity of an established product by combining illustrations, playful textures, and modern typography. The identity combines vibrant, hand-drawn artwork – such as exotic animals and botanicals – with a clean, structured layout that highlights the brand's premium feel.I redesigned the logo, developed the visual identity system, and created the social media campaign for this project.

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The Legend of
Coqui and the Goddess

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Graphic Designer and Illustrator

Hi!

My name is Gabriel Rolón Cardona, and I'm a graphic designer and illustrator from the sunny tropics of Puerto Rico. From creating logos and eye-catching illustrations to designing engaging websites and game interfaces, graphic design offers endless opportunities to learn and explore. My goal is to create designs that not only look great but also connect with people, bringing ideas to life through creativity and visual communication.

Services I Can Help With• Graphic Design: From eye-catching flyers and posters to bold banners and unique badges. With amazing illustration skills every piece is custom designed with a creative spark that's all yours.• Branding: Need a standout logo or a designer to refine your brand's entire look? I’m ready to make your visual identity shine.• Social Media Assets: Out of content ideas? I design scroll-stopping social posts—static or animated to help your business stand out.• Layout Design: From beautiful book interiors to stunning covers, I bring stories to life on every page. Let’s connect!

Graphic Designer and Illustrator

Say Hi!

I'd love to hear from you! I'm always excited to collaborate and explore opportunities. Let's bring your ideas to life through the power of design!

Jartera Pal Pelao'

Student Video Game Project -

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